Forum on Bursting the Digital Marketing Misbelief

A forum was conducted for the UG & MBA students on the topic “BUSTING THE DIGITAL MARKETING MISBELIEF” in the College Conference Hall on Thursday, July 18, 2019. A total number of 95 students attended the forum. Mr. Bhautik Sheth, the founder of iVIPANAN Digital Marketing & Management Services was the guest speaker who had enlightened the students with the following concepts of Digital Marketing.

WHAT DIGITAL MARKETING IS NOT!

Digital Marketing is not only about face book. Not about creating images and posting on social media. Not about posting in groups and tagging unnecessarily. Not only about stuffing key words on website. Not the one time activity.

PLATFORMS OF DIGITAL MARKETING

The various platforms of digital marketing can be as follows: - Social media Marketing, SEO, Google Adds, Web Analytics, Blogging, Content Strategist etc.

DARK SIDE OF DIGITAL MARKETING INDUSTRY

There are the dark side of digital marketing, such as Lack of exposure. New entrants. No experience. False promises. Everybody is an ‘Industry Expert’!! No reallife live project experience. Reading and delivering. Copying other’s practice to expect the same result.

PROBLEMS WITH CUSTOMERS

Some of the problems with the customers are: No clarity of own business. Confused between marketing and sales. No long-term marketing blueprint. Expectation on sales without focusing on marketing. Heavy reliance on marketing agency. Lack of involvement.

BUSINESS ARE MISGUIDED BY

Social media images. Festival Posts. First rank on Google in a month. Website content writing (By a fresh College grad!). traditional Marketing is dead

THINK BEFORE OPTING FOR DIGITAL MARKETING COURSE

Experience of a trainer is very important. Is a trainer practitioner too? Understand the content of training program. What after the course? Live project? Is there a team with trainer? Does he inspire to move ahead?

The forum was an eye opener for the students of the positive and negative aspects of the Digital Marketing, many of which they were unaware of. A sincere appreciation for the Placement Team and to the student volunteers who had made the forum a successful one.

Date

2019-07-18